VISION
To build a sustainable, inclusive, and equitable future by empowering rural women through environmentally responsible, artisanal production rooted in natural materials and traditional craftsmanship.
MISSION
GreenKraft is committed to fostering economic independence and social empowerment amongwomen-led producer groups across Tamil Nadu, Karnataka, and Odisha. By upholding high-qualitystandards, promoting sustainable practices, and utilizing renewable materials like Banana bark,Bamboo, and Sal leaves, we aim to create eco-conscious products that reflect both tradition andinnovation. Through continuous training and community collaboration, we strive to reduce ourcarbon footprint and drive systemic change in the artisan economy.
CEO Speaks
India’s age-old traditions carry generations of knowledge, skill, and a deep understanding of natural materials. Yet many of these traditions are languishing, and the communities that have sustained them are seeing fewer opportunities to earn from their skills.
GreenKraft is our effort to build a different future.
Across rural artisanal clusters, women are coming together to build creative production enterprises around bamboo, banana bark, and forest leaves. Through these enterprises, age-old skills find new markets, natural materials find new possibilities, and women build livelihoods closer to their homes and communities.
What inspires me most is seeing tradition move forward, not as something preserved in the past, but as a source of enterprise, dignity, and opportunity.
Every GreenKraft product carries this promise: when we invest in creative production, communities, and women-led enterprises, we build livelihoods that can endure for generations.
Neju George Abraham
CEO, Industree Foundation