Christmas decor from GreenKraft | Photo Credit: Special Arrangement
Though they have been operational since 2012, Greenkraft introduced a line of Christmas collectibles last year when they launched their e-commerce website. The firm which began marketing bamboo products, now also crafts items out of banana fibre.
Sangita Banerjee, senior lead merchandiser, says the basic structure of their products evolves from the composition of mats created from slivers of bamboo reed. “Our in-house designers work on the R&D for our festive collections and how to make them relatable for each season. We employ rural women to assemble our products — bamboo ones are from Karnataka and the banana fibre ones from the Tamil Nadu region. There aren’t too many job opportunities in these regions for women, so for most of them, this is an additional source of income.”
Featured GreenKraft in a round-up of sustainable festive decor available in the city. The piece notes GreenKraft has been operating since 2012, and that it introduced its Christmas collectibles line when it launched its e-commerce website, having started out with bamboo products and since expanded into banana fibre. Sangita Banerjee, GreenKraft's senior lead merchandiser, explained that the product structure begins with mats woven from slivers of bamboo reed, with in-house designers researching and developing each festive collection; bamboo pieces are assembled by rural women in Karnataka, and banana fibre pieces by women in Tamil Nadu — regions with limited local job opportunities for women, making this a meaningful additional income source for them.